Laura King
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PBS Style Guide

PBS was in a midst of a rebrand. I lead the design, content curation, and project management for the brand new PBS Style Guide.

I lead weekly meetings and stakeholder reviews over the span of several months to nail down every detail of the Style Guide.

I lead visual design and stakeholder presentations for this project. I collaborated primarily with Trisha Cruz, Design Director, Chris Koth, Director of UX Design, Chris Bishop, Creative Director, and Andrea Iezzi, Brand Strategy.

The audience for the Style Guide was both internal PBS HQ employees and the 330 PBS stations across the U.S.

The audience for the Style Guide was both internal PBS HQ employees and the 330 PBS stations across the U.S.

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The guidance given with both visuals and in language had to be clear, concise, and consistent.

The guidance given with both visuals and in language had to be clear, concise, and consistent.

To nail down each of the PBS graphic elements, I did a design exploration of how the elements would work in a social media context.

To nail down each of the PBS graphic elements, I did a design exploration of how the elements would work in a social media context.

I used social media graphics as a guide as the smallest, most condensed brand visual.

I used social media graphics as a guide as the smallest, most condensed brand visual.

These 4 animations were shown to PBS stations as good design examples.

After this exercise, I realized that our color palette was limiting.

After this exercise, I realized that our color palette was limiting.

We needed more colors, especially to use in illustrations, infographics, and other graphic-heavy designs.

I pitched these 4 color values, which were added to the PBS Style Guide as secondary accent colors.

I pitched these 4 color values, which were added to the PBS Style Guide as secondary accent colors.

Once Version 1.0 of the Style Guide was finalized, I lead design presentations for stations and internal groups.

Once Version 1.0 of the Style Guide was finalized, I lead design presentations for stations and internal groups.

The Style Guide continues to be tweaked and improved upon regularly.

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