Laura King
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PBS KIDS GIPHY

When I started at PBS and PBS KIDS, I noticed that PBS KIDS hadn’t created a GIPHY channel. I pitched the GIPHY to the Social Media team, created a game plan for discussing GIPHY with show producers, launched the channel, and created the gifs.

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I created a presentation to pitch GIPHY to the PBS KIDS Social Team.

I created a presentation to pitch GIPHY to the PBS KIDS Social Team.

My first two points were:

My first two points were:

1. We should be taking ownership of PBS KIDS content on the platform

2. Our competitors are doing it, and we can do it better

I mocked up these designs to show how we could be using gifs as a more engaging tool.

I mocked up these designs to show how we could be using gifs as a more engaging tool.

Today, the PBS KIDS GIPHY channel has over 600M views, 4 stories, and almost 600 gifs!

Today, the PBS KIDS GIPHY channel has over 600M views, 4 stories, and almost 600 gifs!

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