PBS was unveiling a new brand, and I was tasked as the lead interactive designer for a full redesign of PBS.org. I presented each of my designs to every stakeholder needed for sign-off throughout every step of the process.
I lead visual design and stakeholder presentations for this project. I collaborated with Trisha Cruz, Design Director, Chris Koth, Director of UX Design, and Chris Bishop, Creative Director.
My sketchbook was packed full of ideas, which I worked through with my team almost every day during the design process.
It was important to keep the navigation as simple and easy to use as possible, including all mega menus and the station localization experience.
The biggest challenge was to follow our new brand guidelines to keep our content as the focus while following stakeholder and station requirements.
The 3 top priority pages were Home, Show Detail, and Video Detail. As we were on a tight turnaround, these were the first pages to be designed, put into user testing, and presented to stakeholders.
I worked through each page of the site individually, starting from scratch and building a new set of consistent components and styles to use throughout the site.
I later transferred these styles from Sketch to Figma.
We mapped out every aspect of the site from low to high priority of implementation leading up to our MVP launch date.